Logo Planning


Memphix Web Design & Marketing The Logo Development Process for Small Business/Consulting Corporate Identity Projects

The following information will help Memphix Graphic Design to develop your logo.
Your Full Name
Field is required!
Your E-mail Address
Field is required!
Your Phonenumber
Field is required!
Your Address
Field is required!
Zipcode
Field is required!
City
Field is required!
  • - select a state -
  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • District of Columbia
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming
- select a state -
Field is required!
Who is/are your target audience(s)?
Enter answer here
Field is required!
Are there subgroups that should be noted within your target audience? If so, whom?
Enter answer here
Field is required!
What can be said about the demographic characteristics (age, income, education, other?) of your audience(s)?
Enter answer here
Field is required!
What emotion do you want customers/potential customers to feel when they look at the logo and/or think about your product or service?
Enter answer here
Field is required!
How do you plan on reaching your audience?
(advertising, speaking, mailers, search engine placement, other ways)
Enter answer here
Field is required!
What colors and/or color combinations resonate with you, and do you have any that you'd like to avoid?
Enter answer here
Field is required!
Do you envision your logo having an icon or symbol with the type?
(think AT&T with the ball and the name, or simply type (think Coca-Cola)
Enter answer here
Field is required!

List a few competitor’s web sites (or links to ads) where I can view their logos..

Answer the questions below about what you like or dislike about each.
Competitor #1 Website
http://
Field is required!
Like?
What do you like about this logo?
Field is required!
Dislike?
What do you dislike about this logo?
Field is required!
Competitor #2 Website
http://
Field is required!
Like?
What do you like about this logo?
Field is required!
Dislike?
What do you dislike about this logo?
Field is required!
Are there any other details I should consider in coming up with the initial logo concepts?
Enter details...
Field is required!
What is your budget for your logo?
(Text Logos start at $200 & more complicated logos start at $500 and up)
Enter details...
Field is required!
Would you like assistance in answering the above questions or creating a more specific marketing plan or focus, resources to help are available.
1 hour Planning Sessions can be set up at the going rate $100 per hour, if you check yes we will reach out to set this up.
Field is required!

Once we settle on these answers about logo, here’s how the stationery development process typically proceeds: 

  1. I’ll present a written proposal for you to sign off on if we don’t have an agreement already.
  2. Logo concepts (sent as a PDF file) will be presented to you and I’ll ask for your feedback and a narrowing of choices. If you have a font or color combination that you’d like to mix up with some of the concepts I propose, we’ll do that. 
  3. Another, typically narrower set of concepts will be presented for feedback. The same process as above will apply until we finalize your logo. 
  4. I’ll then design the business card (proof sent as a PDF file) and will seek your feedback. Edits will be made, and once you sign off on that design, I’ll design the letterhead, envelope and any other print pieces you desire. Any edits will then be made. 
  5. Before we go to press, we’ll need to discuss paper and select specific PMS (Pantone) ink colors for each color in your logo if you are doing a spot color logo (vs. full color). 
  6. We will email files with multiple versions of your logo (as discussed in the proposal). I’ll be available for the printer to address any questions or problems that may arise during the process.   
  7. Let me know if you have any questions, or if you have different expectations regarding the process.