Once we settle on these answers about logo, here’s how the development process typically proceeds:
- I’ll present a written proposal for you to sign off on if we don’t have an agreement already.
- Logo concepts (sent as a PDF file) will be presented to you and I’ll ask for your feedback and a narrowing of choices. If you have a font or color combination that you’d like to mix up with some of the concepts I propose, we’ll do that.
- Another, typically narrower set of concepts will be presented for feedback. The same process as above will apply until we finalize your logo.
- I’ll then design the logo (proof sent as a PDF file) and will seek your feedback. Edits will be made, and once you sign off on that design, I’ll design the letterhead, envelope and any other print pieces you desire. Any edits will then be made.
- Before we go to press, we’ll need to discuss paper and select specific PMS (Pantone) ink colors for each color in your logo if you are doing a spot color logo (vs. full color).
- We will email files with multiple versions of your logo (as discussed in the proposal). I’ll be available for the printer to address any questions or problems that may arise during the process.
- Let me know if you have any questions, or if you have different expectations regarding the process.